Branding Spotlight: Going Off Script (fonts)
There are tens-of-thousands of script fonts available if you want to add a personal touch instead of using your own handwriting.
When you want to add a personal touch but if your own handwriting looks more like chicken-scratch than letters, script fonts are here to save the day! There are tens-of-thousands, possibly hundreds-of-thousands, of script fonts out there. Like all font types, we sift through hundreds to find the perfect blend of personality, legibility, and style for each brand we work in.
Not everyone ends up with a brand script, and that’s OK. Using a script font is a personal style choice, and we love incorporating them in name-treatments, notecards, and special occasion marketing pieces. If you’re on the fence about including a script on your branding, here are some myths we’d like to bust for you:
Myth: Scripts are all swirly and too fancy.
Fact: “Script” is a catch-all term for fonts that resemble handwriting. This includes a huge range from fonts with extravagant flourishes to simple printing. Handwritten styles often get lumped in with scripts, and visa-versa.
Myth: The “younger generation” can’t read cursive.
Fact: A lot of the “younger generation” are already using scripts, cursive, calligraphy, and decorative letters in their daily lives. Just head over to the department store and see how many brands, tags, and labels use script or handwritten fonts.
Myth: Scripts are feminine.
Fact: Scripts are suitable for EVERYBODY. The key is finding one that shapes your name in a way you like. They can be energetic, strong, elegant, glamourous, professional, and beautiful.
Here are some of our favorite brands employ scripts to great effect:
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